Category: International Trademarks
Before answering what the benefits of registering a trade mark are. It’s best to clarify exact what is a trade mark? A trade mark as defined under the Trade Marks Act can be any letter, word, name, signature, numeral, device, brand, heading, label, ticket, aspect of packaging, shape, colour, sound or scent. Benefits of registering [...]View Post
An important part of your international trademark registration strategy is knowing the countries in which you are likely to need protection. Next, you should see whether those countries are members of the Madrid Protocol or the Madrid Agreement, because these systems provide streamlined (and often more cost effective) methods of obtaining registered rights in other countries.
We recently attended the International Trade Mark Association (INTA) Conference in Hong Kong. There were representatives from Microsoft, Gucci, U-Tube, Oracle amongst others that spoke and gave some real life examples. Although counterfeit products may not be as clearly visible on the streets, as they once were, it was apparent from the speakers that counterfeiters [...]
The US trademark system has particular requirements regarding the intention to use trademarks which should be borne in mind by Australian trade mark owners who are hoping to extend their protection to that country. This post looks at a few of the issues that typically arise for Australian trade mark owners (those using the Madrid Protocol in particular).
The Madrid Protocol and Madrid Agreement together cover 84 of the 192 countries that are currently members of the United Nations. Understanding which countries are outside of the Madrid System is an important step to determining your international trademark strategy.
The Madrid System offers many benefits to those seeking international trademark protection. Nevertheless, there are some traps for the unwary, and it is imperative that these are thoroughly assessed and understood before a Madrid Protocol application is filed.
The Madrid Protocol has fast overtaken the Madrid Agreement in importance for a number of reasons. Since 2008, the differences between the two have become less important, trademark applicants in countries that are party to both the Protocol and the Agreement need to be aware of them.
The Madrid System for the International Registration of Marks is an essential consideration for anyone who is seeking trademark registration in more than one country. In this post, we examine how it works, and look at a number of the advantages it brings.